DESIGN
WITH

PURPOSE

creating informative visual solutions that contribute to the sustainable well-being of individuals, society and the environment

design something
that matters.

An organization's survival depends on its ability to fulfill some need of the community it serves. In responding to consumers' ever increasing demand for purpose and authenticity, brands can use marketing, not just as a means to advance their business, but as an opportunity to contribute to social good. As the desire for ethical, sustainable products and services grows, organizations can make a positive impact while driving brand loyalty and profits.

my services

print
design

brand
strategy

word
press

mail
chimp

integral design.
thinking sustainably.

From the packaging on this morning’s breakfast to the infrastructure we all rely on, design is embedded in our daily life. The way we design our world impacts us directly, today. Taking an integral approach to design is about not viewing a project in isolation. It’s considering the life-cycle of a project and how it relates to the environment, human values and behaviour. Consideration is given to sourcing construction materials; how the product will be manufactured, packaged and used; its longevity and how it will be disposed of.

A problem well stated
is a problem half-solved

Charles Kettering

communication.
clarity.

Many of the world’s most pressing issues are communication challenges. Good design removes the noise surrounding the message and clarifies it, revealing what is useful and relevant. Together, meaningful communication and conscious design have the ability to create better informed citizens.

some recent work

School-of-Philosophy-Logo
Rexall-Logo
Medicentres-Logo
Ford-Logo
Xerox-Logo
Zomaron-Logo
Nel-Pallay-Toronto-Swing-Dance-Society-Logo-Design
Remax-Logo
Century21-Logo

graphic design.
with purpose.

Through collaboration, we can use purposeful design to solve the challenges faced by today's society and leave something better than we find it. I am invested in creating informative visual solutions that fill real needs and make a positive difference.

some kind words

I would recommend Nel in a heartbeat! She has an amazing eye for detail, is very creative and can take a task and run with it from start to finish.
Sylvia Upper
TORONTO SWING DANCE SOCIETY
It's not easy making a bookkeeper look good and edgy! Thank-you Nel
Kim Robertson
BALANCED BY THE BOOK
Nel has an exceptional attention to detail, while always making sure that she continues to focus on the big picture and the ultimate goal of the organization.
Mike Ripley
GLOBAL TREASURY PARTNERS LTD.
Nel is a person of high integrity who utilizes her deep expertise to provide outstanding results in a timely, cost effective manner.
Bruce Walkinshaw
ZOMARON

ready to start a project?